Strategy & Vision Experts

This expert specialises in go-to-market operations for Seed to Series C B2B tech companies, with a sweet spot in the $10M-$20M revenue range where operational scaling becomes critical. With 19 years of experience across media, ad tech, HR tech, and manufacturing — including IPO management and Series B fundraising — they build repeatable, scalable processes that bridge sales, marketing, and product. They have reduced time-to-revenue for new products from 6 months to the first month post-launch, increased client retention from 70% to 90%, and driven 40% YoY revenue growth for organisations. Their approach is hands-on operational execution: creating SOPs, optimising tech stacks, and aligning cross-functional teams to turn GTM strategy into commercial reality.

This expert builds scalable operating systems, enabling teams to solve problems independently. They previously established a Sales Academy that produced over 35 annual promotions and remains active a decade later, and developed a sales playbook still in use five years on. Clients consistently report the enduring effectiveness of their systems, demonstrating true capability transfer. As a CRO/CSO-level commercial leader, this expert builds and scales B2B SaaS revenue engines globally. They specialize in turnarounds (e.g., reversing -23% to +22% YoY growth), GTM transformations (e.g., repositioning pricing, launching new products, achieving 20% QoQ ARR growth and increasing win rates from 28% to 45%), and zero-to-scale builds (e.g., growing a sales team from 7 to 120+ globally and revenue from $13M to $300M in four years). They bring operational rigor, hands-on deal execution, and cross-functional leadership, diagnosing issues, building solutions, and delivering measurable results within 30-90 days.