GTM Resources Hub
Frameworks, guides, checklists, templates, and tools for B2B go-to-market teams. Practical, direct, and grounded in commercial reality.
Knowledge Base
Frameworks
Structured models for diagnosing, aligning, and optimising your go-to-market engine.
How-To Guides
Step-by-step guides for solving specific GTM problems, from diagnosis to implementation.
Checklists & Cheatsheets
Quick-reference checklists for auditing, planning, and validating GTM activities.
Free GTM Templates
Downloadable templates and tools for GTM planning, ICP definition, and pipeline analysis.
Free Tools & Diagnostics
How to Use Claude for B2B
New GuideFree Project Instructions templates for sales, marketing, sales leadership, and RevOps.
AI GTM Tools Database
NewCurated database of AI tools for B2B go-to-market teams.
Benchmark Checker
Free ToolEnter your conversion rates and see how you stack up against industry benchmarks.
Signal Selling Tool
Free ToolIdentify and act on B2B intent signals to improve your outbound strategy.
GTM Strategy Healthcheck
Free ToolDiagnose structural problems in your go-to-market before they compound.
What Sales Hire Do I Need?
Free ToolGet a tailored role profile, interview questions, and red flags to avoid.
Forecast Health Checker
Free ToolFind out if your forecasting foundations are solid, or if you're predicting based on hope.
Sales Performance Diagnostic
Free ToolDiagnose the real cause of underperformance before you decide what to do about it.
Hiring Guides
GTM Expert vs Management Expert
Understand the key differences between a go-to-market expert and a management consultant — and which one your business actually needs.
How Much Does a GTM Expert Cost?
A practical 2026 pricing guide covering day rates, monthly retainers, project fees, and the factors that affect what you pay.
What Is a Fractional CRO?
Everything B2B companies need to know about fractional Chief Revenue Officers: what they do, when to hire one, and what it costs.