FE

Fractional CRO & Sales Enablement

5–10 years experience·UK, EuropeSymbiotic.IO Vetted
Connect with this Expert
UKEuropeNorth AmericaMENA
Fractional CROGTM StrategistSales Enablement

Superpower

"This expert brings 20+ years of B2B revenue leadership across SaaS, enterprise technology, and professional services. They are known for a structured, diagnostic approach to GTM problems — spending time understanding root causes before recommending what to fix. They have implemented Gap Selling and SPICED qualification frameworks at multiple companies, led post-acquisition sales team integrations, and scaled ARR in complex recognised-revenue environments. They work exclusively at C-level and use AI as a core part of how they deliver and scale their consulting work."

How I Work

hands onstrategic guidancesounding boardcoachinginterim cover

I work best when...

"I work best when I have spent time doing deep diagnosis on the go-to-market value chain — from value proposition through to sales execution. That helps me focus on root causes rather than symptoms. I work best with clients who are collaborative, give me the mandate to do the right thing for the business, and don't expect a silver bullet in the first two weeks."

GTM Specialisms

GTM StrategySales EnablementCommercial TransformationValue Proposition creationICP and PersonasSales Methodology ImplementationGap SellingSPICED QualificationPipeline VelocityPost-Acquisition IntegrationRevenue OperationsCoachingMetrics, KPIs & OKRsAI-Assisted GTMStrategy & VisionEnablement - TrainingMentoringProgramme DevelopmentSales CoachingCustomer Success StrategyMarket ExpansionAccount-Based Marketing (ABM)

Funnel Stage Strengths

Self-assessed expertise across the buyer journey (1-5 scale)

Top of Funnel3/5
Middle of Funnel5/5
Bottom of Funnel5/5
Adoption3/5
Expansion3/5

Technology Expertise

SalesforceSet Up
HubSpotUser-level
Microsoft DynamicsUser-level
PipedriveUser-level
Pega CRMUser-level
ApolloUser-level
LinkedIn Sales NavigatorSet Up
PardotUser-level
MarketoUser-level
Power BIUser-level
TableauUser-level
Claude (AI)Custom Set-ups
ObsidianCustom Set-ups
MixmaxUser-level

Industry Experience

Sectors this expert has delivered GTM work in

SaaSHealthTechTelecommunicationsTechnology ServicesProfessional ServicesConsultingHR & RecruitmentData & AnalyticsCybersecurityCommercial ShippingHealthcareManufacturingSales & Revenue

Free Resource

Claude for B2B: Project Instructions Templates

This expert uses Claude in their GTM work. Get free templates to set up Claude Projects for sales, marketing, RevOps, and leadership.

Read the guide →

Frequently Asked Questions

Q.What does this expert specialise in?
This expert specialises in GTM Strategy, Sales Enablement, Commercial Transformation, Value Proposition creation, ICP and Personas, Sales Methodology Implementation, Gap Selling, SPICED Qualification, Pipeline Velocity, Post-Acquisition Integration, Revenue Operations, Coaching, Metrics, KPIs & OKRs, AI-Assisted GTM, Strategy & Vision, Enablement - Training, Mentoring, Programme Development, Sales Coaching, Customer Success Strategy, Market Expansion, Account-Based Marketing (ABM). They operate as a fractional cro & sales enablement with 5–10 years experience in B2B go-to-market strategy.
Q.Which regions does this expert cover?
This expert operates across UK, Europe, North America, MENA. They can support companies in these regions with go-to-market strategy, execution, and optimisation.
Q.What technology platforms does this expert work with?
This expert has expertise in Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Pega CRM, Apollo, LinkedIn Sales Navigator, Pardot, Marketo, Power BI, Tableau, Claude (AI), Obsidian, Mixmax. Their technology proficiency enables them to support CRM implementation, marketing automation, and revenue operations across these platforms.
Q.What industries has this expert worked in?
This expert has experience across SaaS, HealthTech, Telecommunications, Technology Services, Professional Services, Consulting, HR & Recruitment, Data & Analytics, Cybersecurity, Commercial Shipping, Healthcare, Manufacturing, Sales & Revenue. This cross-industry experience allows them to bring proven GTM patterns to companies in these sectors.
Q.What makes this expert unique?
This expert brings 20+ years of B2B revenue leadership across SaaS, enterprise technology, and professional services. They are known for a structured, diagnostic approach to GTM problems — spending time understanding root causes before recommending what to fix. They have implemented Gap Selling and SPICED qualification frameworks at multiple companies, led post-acquisition sales team integrations, and scaled ARR in complex recognised-revenue environments. They work exclusively at C-level and use AI as a core part of how they deliver and scale their consulting work.
Q.How do I engage this expert through Symbiotic.io?
Submit an enquiry through the form on this page. Provide your name, corporate email, and a brief description of your GTM challenge. The Symbiotic.io team will review your enquiry and facilitate an introduction.

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