Find a GTM Expert for Fintech

This expert specializes in revenue strategy and GTM clarity for seed-to-Series A B2B companies, diagnosing misalignment across the full revenue engine, repositioning messaging, and creating strategic frameworks that make companies investable for their next capital round. They primarily assist Seed/Series-A companies (~£500k-£5 Mil ARR) struggling with Product Market Fit, new market expansion, and enterprise strategies, leveraging a unique background in finance alongside go-to-market leadership. This expert also advises leading early-stage VCs.

A sales leadership specialist who builds GTM engines from scratch or rebuilds them in crisis. Took a mortgage tech startup from $1M to $15M ARR ($100M exit), reduced churn by 7% in 4 months at a $25M platform, and grew a chat technology company from $7M to $15M through PE acquisition with 100% team retention.

This expert builds scalable operating systems, enabling teams to solve problems independently. They previously established a Sales Academy that produced over 35 annual promotions and remains active a decade later, and developed a sales playbook still in use five years on. Clients consistently report the enduring effectiveness of their systems, demonstrating true capability transfer. As a CRO/CSO-level commercial leader, this expert builds and scales B2B SaaS revenue engines globally. They specialize in turnarounds (e.g., reversing -23% to +22% YoY growth), GTM transformations (e.g., repositioning pricing, launching new products, achieving 20% QoQ ARR growth and increasing win rates from 28% to 45%), and zero-to-scale builds (e.g., growing a sales team from 7 to 120+ globally and revenue from $13M to $300M in four years). They bring operational rigor, hands-on deal execution, and cross-functional leadership, diagnosing issues, building solutions, and delivering measurable results within 30-90 days.

A GTM strategist with 18 years across B2B tech and services who has transformed 40+ go-to-market teams. Specialises in diagnosing the structural problems that block growth — not just symptoms — and embedding to execute change across the full GTM function. Track record includes 233% MQL-to-SQL uplift at a loyalty MarTech platform, 40% increase in signups at a fintech in 10 weeks, and a full company turnaround as fractional CRO.

This expert specialises in building research-driven thought leadership and content strategy for early-stage B2B technology companies. They have written the same annual benchmarks report for a recruiting tech company for 8 consecutive years, with the latest edition outperforming the prior year's total downloads in its first month alone. For a hardware-as-a-service client, their 2+ year SEO content strategy achieved first-page Google rankings across virtually all category-relevant queries, generating earlier-stage prospect conversations. They build full content campaigns around cornerstone assets rather than producing isolated pieces. Their work regularly extends beyond content execution into strategic influence, having shifted a collaboration software company's entire messaging framework from productivity positioning to a differentiated category. They are one of approximately 40 invited champions for a leading AI workflow automation platform, and they have built custom AI-powered content production workflows that scale output without sacrificing quality. Sales teams at multiple client companies have directly credited their enablement content with improving deal progression.

Fractional CMO/CRO with 25+ years of experience who specialises in putting GTM foundations in place for B2B companies between £1M-£10M. Proprietary 28-day diagnostic sprint with 100% client retention. Track record includes 643% lead increase and pipeline velocity reduction from 200+ days to 56 days for a SaaS client, and £1M added to the bottom line for an events company. Expert across HubSpot, Clay, Apollo, Cognism, and the modern outbound stack. Operates across UK, US, and European markets.

This expert diagnoses and fixes broken B2B sales motions with 18 years of hands-on leadership across cybersecurity, DevTools, and enterprise SaaS. They have rebuilt outbound programmes that took reply rates from 0.25% to 5%, restructured sales development functions to deliver 42% revenue growth without adding headcount, and coached AE teams from 20% to 70% quota attainment. They specialise in BDR/SDR programme design, outbound sales process optimisation, and AE pipeline management for Series A to Series C technology companies. They have built and led sales teams across 29 countries and are known for embedding inside the team to deliver results rather than advising from the sidelines. Their approach starts with a structured diagnostic to identify root causes before proposing solutions.

Transforms chaotic go-to-market systems into structured revenue engines for B2B companies in transition. Has delivered 25% deal size uplift in two quarters, doubled a company's biggest-ever deal, and built entire sales functions from scratch for VC-backed companies through to exit. Specialises in cross-border GTM localisation between US, Nordics, and DACH markets.

Transforms post-sales teams in B2B tech startups from seed to Series C. Has sustained 127–147% NRR across three years and reduced onboarding from 1.5 weeks to 1.5 days. Builds CS functions from scratch, then enables teams to sustain independently.

This expert builds and restructures Customer Success functions for B2B SaaS companies with 17 years of exclusively post-sales experience. They have built CS from scratch at four startups, taking one from 6M to 25M ARR with GRR improving from 90% to 95% and NRR sustained at 110-115%. At a DevSecOps company in turnaround, they improved GRR from mid-70s to mid-80s and doubled headcount efficiency from 130K to 300K revenue per head while reducing the team from 70 to 40 people. They specialise in Series Seed to Series B companies where founder-led relationships need to become scalable CS operations, and PE-backed turnarounds at 10-20M ARR. Their diagnostic method, which they call "process archaeology", maps how the company organically arrived at its current state before redesigning anything. They are deeply operational, embedding inside teams to build systems, hire people, and deliver measurable retention and expansion outcomes rather than advising from the sidelines.

This expert builds outbound sales functions that work — from zero to first pipeline, or from stalled motion to measurable results. They combine deep technical knowledge of the modern outbound stack (Clay, AI workflows, signal-based prospecting) with the ability to coach individual SDRs on the psychology and craft of outbound. Known for leaving clients with the playbooks, frameworks, and capability to run independently. Clients at seed stage have generated £300k in pipeline within four weeks; underperforming SDRs have unlocked quota after one-on-one coaching.