Fractional Leader

Fractional CMO/CRO

UK, Europe (EMEA)

"Fractional CMO/CRO with 25+ years of experience who specialises in putting GTM foundations in place for B2B companies between £1M-£10M. Proprietary 28-day diagnostic sprint with 100% client retention. Track record includes 643% lead increase and pipeline velocity reduction from 200+ days to 56 days for a SaaS client, and £1M added to the bottom line for an events company. Expert across HubSpot, Clay, Apollo, Cognism, and the modern outbound stack. Operates across UK, US, and European markets."

Fractional CRO & Sales Leadership Consultant

United States, Europe

"A sales leadership specialist who builds GTM engines from scratch or rebuilds them in crisis. Took a mortgage tech startup from $1M to $15M ARR ($100M exit), reduced churn by 7% in 4 months at a $25M platform, and grew a chat technology company from $7M to $15M through PE acquisition with 100% team retention."

Fractional Leader

North America, Europe

"This expert builds scalable operating systems, enabling teams to solve problems independently. They previously established a Sales Academy that produced over 35 annual promotions and remains active a decade later, and developed a sales playbook still in use five years on. Clients consistently report the enduring effectiveness of their systems, demonstrating true capability transfer. As a CRO/CSO-level commercial leader, this expert builds and scales B2B SaaS revenue engines globally. They specialize in turnarounds (e.g., reversing -23% to +22% YoY growth), GTM transformations (e.g., repositioning pricing, launching new products, achieving 20% QoQ ARR growth and increasing win rates from 28% to 45%), and zero-to-scale builds (e.g., growing a sales team from 7 to 120+ globally and revenue from $13M to $300M in four years). They bring operational rigor, hands-on deal execution, and cross-functional leadership, diagnosing issues, building solutions, and delivering measurable results within 30-90 days."