P48

GTM Turnaround & Revenue Leak Diagnosis

10+ years experience · North America, EuropeSymbiotic.IO Vetted
10+ years
North AmericaEuropeUKAPACMiddle EastLatin America
Fractional CROCommercial TransformationGTM Strategist

Superpower

"This expert builds scalable operating systems, enabling teams to solve problems independently. They previously established a Sales Academy that produced over 35 annual promotions and remains active a decade later, and developed a sales playbook still in use five years on. Clients consistently report the enduring effectiveness of their systems, demonstrating true capability transfer. As a CRO/CSO-level commercial leader, this expert builds and scales B2B SaaS revenue engines globally. They specialize in turnarounds (e.g., reversing -23% to +22% YoY growth), GTM transformations (e.g., repositioning pricing, launching new products, achieving 20% QoQ ARR growth and increasing win rates from 28% to 45%), and zero-to-scale builds (e.g., growing a sales team from 7 to 120+ globally and revenue from $13M to $300M in four years). They bring operational rigor, hands-on deal execution, and cross-functional leadership, diagnosing issues, building solutions, and delivering measurable results within 30-90 days."

How I Work

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I work best when...

"Organisations that don't know what they don't know. Companies that think they're doing well but haven't formalised or standardised their GTM processes. They need someone with deep operating experience who can show them what's broken using evidence, not opinion."

GTM Specialisms

Target Addressable Market (TAM) DevelopmentICP and PersonasValue Proposition creationDistribution - Channels and PartnershipsMarketing - BrandStrategy & VisionPricing and PositioningEnablement - TrainingCoachingMentoringProgramme DevelopmentCustomer Support and SuccessCustomer Feedback & NPSCustomer Listening & FeedbackMetricsKPIsOKRs & Financial ModellingRevenue Operations (RevOps)Talent & HiringMarketing - Execution & CampaignsGTM StrategySales CoachingCustomer Success StrategyBuyer Journey MappingSales EnablementPipeline ArchitectureCommercial TransformationPricing & PackagingMarket ExpansionSales Technology

Funnel Stage Strengths

Self-assessed expertise across the buyer journey (1-5 scale)

Top of Funnel5/5
Middle of Funnel5/5
Bottom of Funnel5/5
Adoption5/5
Experience5/5
Expansion5/5
Referral4/5

Technology Expertise

Salesforce (Admin, Development, CPQ, Data Architecture)Set Up
HubSpot CRMUser-level
Microsoft DynamicsUser-level
Zoho CRMSet Up
PipedriveUser-level
FreshworksSet Up
OutreachCustom Set-ups
SalesloftAdvanced
Apollo.ioCustom Set-ups
GongAdvanced
ClariSet Up
MixmaxUser-level
SeismicUser-level
HighspotSet Up
ShowpadUser-level
Cold Email Infrastructure (Warmed Domains, Multi-Sender Setups)Advanced
Cold Calling Tech (Dialers, AI-assisted calling)Advanced
Intent Data Platforms (6sense, Bombora)Advanced
LinkedIn Automation (Expandi, We-Connect)Set Up
GTM Data Lakes & Warehousing (Snowflake, BigQuery, Redshift)Set Up
Customer Data Platforms (Segment, Treasure Data)User-level
Middleware & Automation (Zapier, Workato, Tray.io)User-level
API Integrations for CRM & Sales ToolsUser-level
Custom GTM Dashboards & Reporting SystemsCustom Set-ups
Data Governance & Hygiene AutomationCustom Set-ups
AI-driven GTM Automation (Chatbots, Predictive Analytics)Custom Set-ups
SalesforceSet Up
ApolloUser-level
LinkedIn Sales NavigatorAdvanced
ZoomInfoCustom Set-ups
CognismAdvanced
ClearbitAdvanced
ClayAdvanced

Industry Experience

Sectors this expert has delivered GTM work in

HR Tech / Rec TechLocalization / Translation ManagementIT Service ManagementDigital Experience / CX AnalyticsERP / Enterprise SoftwareVideo / Unified CommunicationsFintech / Workforce ManagementCybersecurityEmployee ExperienceData Storage / InfrastructureSaaSFinTechConsultingHR & RecruitmentTelecommunicationsSales & RevenueProfessional Services

Frequently Asked Questions

Q.What does this expert specialise in?
This expert specialises in Target Addressable Market (TAM) Development, ICP and Personas, Value Proposition creation, Distribution - Channels and Partnerships, Marketing - Brand, Strategy & Vision, Pricing and Positioning, Enablement - Training, Coaching, Mentoring, Programme Development, Customer Support and Success, Customer Feedback & NPS, Customer Listening & Feedback, Metrics, KPIs, OKRs & Financial Modelling, Revenue Operations (RevOps), Talent & Hiring, Marketing - Execution & Campaigns, GTM Strategy, Sales Coaching, Customer Success Strategy, Buyer Journey Mapping, Sales Enablement, Pipeline Architecture, Commercial Transformation, Pricing & Packaging, Market Expansion, Sales Technology. They operate as a gtm turnaround & revenue leak diagnosis with 10+ years experience in B2B go-to-market strategy.
Q.Which regions does this expert cover?
This expert operates across North America, Europe, UK, APAC, Middle East, Latin America. They can support companies in these regions with go-to-market strategy, execution, and optimisation.
Q.What technology platforms does this expert work with?
This expert has expertise in Salesforce (Admin, Development, CPQ, Data Architecture), HubSpot CRM, Microsoft Dynamics, Zoho CRM, Pipedrive, Freshworks, Outreach, Salesloft, Apollo.io, Gong, Clari, Mixmax, Seismic, Highspot, Showpad, Cold Email Infrastructure (Warmed Domains, Multi-Sender Setups), Cold Calling Tech (Dialers, AI-assisted calling), Intent Data Platforms (6sense, Bombora), LinkedIn Automation (Expandi, We-Connect), GTM Data Lakes & Warehousing (Snowflake, BigQuery, Redshift), Customer Data Platforms (Segment, Treasure Data), Middleware & Automation (Zapier, Workato, Tray.io), API Integrations for CRM & Sales Tools, Custom GTM Dashboards & Reporting Systems, Data Governance & Hygiene Automation, AI-driven GTM Automation (Chatbots, Predictive Analytics), Salesforce, Apollo, LinkedIn Sales Navigator, ZoomInfo, Cognism, Clearbit, Clay. Their technology proficiency enables them to support CRM implementation, marketing automation, and revenue operations across these platforms.
Q.What industries has this expert worked in?
This expert has experience across HR Tech / Rec Tech, Localization / Translation Management, IT Service Management, Digital Experience / CX Analytics, ERP / Enterprise Software, Video / Unified Communications, Fintech / Workforce Management, Cybersecurity, Employee Experience, Data Storage / Infrastructure, SaaS, FinTech, Consulting, HR & Recruitment, Telecommunications, Sales & Revenue, Professional Services. This cross-industry experience allows them to bring proven GTM patterns to companies in these sectors.
Q.What makes this expert unique?
This expert builds scalable operating systems, enabling teams to solve problems independently. They previously established a Sales Academy that produced over 35 annual promotions and remains active a decade later, and developed a sales playbook still in use five years on. Clients consistently report the enduring effectiveness of their systems, demonstrating true capability transfer. As a CRO/CSO-level commercial leader, this expert builds and scales B2B SaaS revenue engines globally. They specialize in turnarounds (e.g., reversing -23% to +22% YoY growth), GTM transformations (e.g., repositioning pricing, launching new products, achieving 20% QoQ ARR growth and increasing win rates from 28% to 45%), and zero-to-scale builds (e.g., growing a sales team from 7 to 120+ globally and revenue from $13M to $300M in four years). They bring operational rigor, hands-on deal execution, and cross-functional leadership, diagnosing issues, building solutions, and delivering measurable results within 30-90 days.
Q.How do I engage this expert through Symbiotic.io?
Submit an enquiry through the form on this page. Provide your name, corporate email, and a brief description of your GTM challenge. The Symbiotic.io team will review your enquiry and facilitate an introduction.

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