Channels & Partnerships Experts

Vetted experts who help B2B companies build and optimise channel partner programmes and strategic partnerships.

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FC
Fractional CRO & Sales Leadership Consultant·10+ years

A sales leadership specialist who builds GTM engines from scratch or rebuilds them in crisis. Took a mortgage tech startup from $1M to $15M ARR ($100M exit), reduced churn by 7% in 4 months at a $25M platform, and grew a chat technology company from $7M to $15M through PE acquisition with 100% team retention.

FL
Fractional Leader·10+ years

This expert builds scalable operating systems, enabling teams to solve problems independently. They previously established a Sales Academy that produced over 35 annual promotions and remains active a decade later, and developed a sales playbook still in use five years on. Clients consistently report the enduring effectiveness of their systems, demonstrating true capability transfer. As a CRO/CSO-level commercial leader, this expert builds and scales B2B SaaS revenue engines globally. They specialize in turnarounds (e.g., reversing -23% to +22% YoY growth), GTM transformations (e.g., repositioning pricing, launching new products, achieving 20% QoQ ARR growth and increasing win rates from 28% to 45%), and zero-to-scale builds (e.g., growing a sales team from 7 to 120+ globally and revenue from $13M to $300M in four years). They bring operational rigor, hands-on deal execution, and cross-functional leadership, diagnosing issues, building solutions, and delivering measurable results within 30-90 days.

FL
Fractional Leader·13+ years

Fractional Partner Strategy leader with 13+ years in enterprise technology. Transformed partner programmes at three major publicly traded companies — reversing multi-year sales declines into double-digit growth, building quantifiable partner coverage frameworks adopted globally, and launching new routes to market (ISV, VAR, SI, reseller) while reducing OpEx. Brings enterprise-scale rigour to mid-market B2B SaaS companies with underperforming or stagnant partner businesses.

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