Find a GTM Expert for Data Analytics

This expert brings 20+ years of B2B revenue leadership across SaaS, enterprise technology, and professional services. They are known for a structured, diagnostic approach to GTM problems — spending time understanding root causes before recommending what to fix. They have implemented Gap Selling and SPICED qualification frameworks at multiple companies, led post-acquisition sales team integrations, and scaled ARR in complex recognised-revenue environments. They work exclusively at C-level and use AI as a core part of how they deliver and scale their consulting work.

This expert specialises in building research-driven thought leadership and content strategy for early-stage B2B technology companies. They have written the same annual benchmarks report for a recruiting tech company for 8 consecutive years, with the latest edition outperforming the prior year's total downloads in its first month alone. For a hardware-as-a-service client, their 2+ year SEO content strategy achieved first-page Google rankings across virtually all category-relevant queries, generating earlier-stage prospect conversations. They build full content campaigns around cornerstone assets rather than producing isolated pieces. Their work regularly extends beyond content execution into strategic influence, having shifted a collaboration software company's entire messaging framework from productivity positioning to a differentiated category. They are one of approximately 40 invited champions for a leading AI workflow automation platform, and they have built custom AI-powered content production workflows that scale output without sacrificing quality. Sales teams at multiple client companies have directly credited their enablement content with improving deal progression.

This expert diagnoses and fixes broken B2B sales motions with 18 years of hands-on leadership across cybersecurity, DevTools, and enterprise SaaS. They have rebuilt outbound programmes that took reply rates from 0.25% to 5%, restructured sales development functions to deliver 42% revenue growth without adding headcount, and coached AE teams from 20% to 70% quota attainment. They specialise in BDR/SDR programme design, outbound sales process optimisation, and AE pipeline management for Series A to Series C technology companies. They have built and led sales teams across 29 countries and are known for embedding inside the team to deliver results rather than advising from the sidelines. Their approach starts with a structured diagnostic to identify root causes before proposing solutions.