Find a GTM Expert for Cybersecurity

This expert brings 20+ years of B2B revenue leadership across SaaS, enterprise technology, and professional services. They are known for a structured, diagnostic approach to GTM problems — spending time understanding root causes before recommending what to fix. They have implemented Gap Selling and SPICED qualification frameworks at multiple companies, led post-acquisition sales team integrations, and scaled ARR in complex recognised-revenue environments. They work exclusively at C-level and use AI as a core part of how they deliver and scale their consulting work.

This expert builds scalable operating systems, enabling teams to solve problems independently. They previously established a Sales Academy that produced over 35 annual promotions and remains active a decade later, and developed a sales playbook still in use five years on. Clients consistently report the enduring effectiveness of their systems, demonstrating true capability transfer. As a CRO/CSO-level commercial leader, this expert builds and scales B2B SaaS revenue engines globally. They specialize in turnarounds (e.g., reversing -23% to +22% YoY growth), GTM transformations (e.g., repositioning pricing, launching new products, achieving 20% QoQ ARR growth and increasing win rates from 28% to 45%), and zero-to-scale builds (e.g., growing a sales team from 7 to 120+ globally and revenue from $13M to $300M in four years). They bring operational rigor, hands-on deal execution, and cross-functional leadership, diagnosing issues, building solutions, and delivering measurable results within 30-90 days.

A GTM strategist with 18 years across B2B tech and services who has transformed 40+ go-to-market teams. Specialises in diagnosing the structural problems that block growth — not just symptoms — and embedding to execute change across the full GTM function. Track record includes 233% MQL-to-SQL uplift at a loyalty MarTech platform, 40% increase in signups at a fintech in 10 weeks, and a full company turnaround as fractional CRO.

A 25-year B2B marketing operations veteran who builds and rebuilds the marketing engine for companies. Deep expertise in equipment finance, health tech, and HR industries. Implements HubSpot, Salesforce, Marketo, and Pardot at admin level. Built an automated lead workflow that generated $1M+ in applications within 3 months. Opened a new market vertical for a $3M lift in first-year revenue. Trains sales organisations up to 100 reps. Direct, honest, and data-driven — will tell you exactly what she sees even if it's ugly.

This expert diagnoses and fixes broken B2B sales motions with 18 years of hands-on leadership across cybersecurity, DevTools, and enterprise SaaS. They have rebuilt outbound programmes that took reply rates from 0.25% to 5%, restructured sales development functions to deliver 42% revenue growth without adding headcount, and coached AE teams from 20% to 70% quota attainment. They specialise in BDR/SDR programme design, outbound sales process optimisation, and AE pipeline management for Series A to Series C technology companies. They have built and led sales teams across 29 countries and are known for embedding inside the team to deliver results rather than advising from the sidelines. Their approach starts with a structured diagnostic to identify root causes before proposing solutions.

This expert builds outbound sales functions that work — from zero to first pipeline, or from stalled motion to measurable results. They combine deep technical knowledge of the modern outbound stack (Clay, AI workflows, signal-based prospecting) with the ability to coach individual SDRs on the psychology and craft of outbound. Known for leaving clients with the playbooks, frameworks, and capability to run independently. Clients at seed stage have generated £300k in pipeline within four weeks; underperforming SDRs have unlocked quota after one-on-one coaching.