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P4
B2B Marketing Operations & Demand Generation Consultant·10+ years

A 25-year B2B marketing operations veteran who builds and rebuilds the marketing engine for companies. Deep expertise in equipment finance, health tech, and HR industries. Implements HubSpot, Salesforce, Marketo, and Pardot at admin level. Built an automated lead workflow that generated $1M+ in applications within 3 months. Opened a new market vertical for a $3M lift in first-year revenue. Trains sales organisations up to 100 reps. Direct, honest, and data-driven — will tell you exactly what she sees even if it's ugly.

Related specialisms

Marketing Strategy & Demand Generation (1)Marketing Operations (1)Sales Enablement (1)CRM & Tech Stack Implementation (1)Account-Based Marketing (ABM) (1)Sales Operations (1)GTM Strategy (1)Revenue Operations (RevOps) (1)

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