Sales Operations Experts

This expert specialises in go-to-market operations for Seed to Series C B2B tech companies, with a sweet spot in the $10M-$20M revenue range where operational scaling becomes critical. With 19 years of experience across media, ad tech, HR tech, and manufacturing — including IPO management and Series B fundraising — they build repeatable, scalable processes that bridge sales, marketing, and product. They have reduced time-to-revenue for new products from 6 months to the first month post-launch, increased client retention from 70% to 90%, and driven 40% YoY revenue growth for organisations. Their approach is hands-on operational execution: creating SOPs, optimising tech stacks, and aligning cross-functional teams to turn GTM strategy into commercial reality.

A 25-year B2B marketing operations veteran who builds and rebuilds the marketing engine for companies. Deep expertise in equipment finance, health tech, and HR industries. Implements HubSpot, Salesforce, Marketo, and Pardot at admin level. Built an automated lead workflow that generated $1M+ in applications within 3 months. Opened a new market vertical for a $3M lift in first-year revenue. Trains sales organisations up to 100 reps. Direct, honest, and data-driven — will tell you exactly what she sees even if it's ugly.