Account-Based Marketing (ABM) Experts

This expert brings 20+ years of B2B revenue leadership across SaaS, enterprise technology, and professional services. They are known for a structured, diagnostic approach to GTM problems — spending time understanding root causes before recommending what to fix. They have implemented Gap Selling and SPICED qualification frameworks at multiple companies, led post-acquisition sales team integrations, and scaled ARR in complex recognised-revenue environments. They work exclusively at C-level and use AI as a core part of how they deliver and scale their consulting work.

This expert brings 15+ years of B2B marketing leadership with deep roots in account-based marketing. They specialise in building, fixing, and optimising full-funnel marketing strategies for post-product-market-fit companies — diagnosing GTM gaps fast and quarterbacking execution through to revenue outcomes. Their ABM programme builds have generated over $100M in pipeline within a single year, and they have driven 40% reductions in cost per opportunity during economic downturns. They have launched marketing motions in completely new verticals (achieving 430% of ACV goals) and introduced digital marketing to traditional industries from scratch. Their sweet spot is Series B-D companies that need marketing leadership but are not ready for a full-time CMO. Data-driven by default — they let the data tell the story.

A 25-year B2B marketing operations veteran who builds and rebuilds the marketing engine for companies. Deep expertise in equipment finance, health tech, and HR industries. Implements HubSpot, Salesforce, Marketo, and Pardot at admin level. Built an automated lead workflow that generated $1M+ in applications within 3 months. Opened a new market vertical for a $3M lift in first-year revenue. Trains sales organisations up to 100 reps. Direct, honest, and data-driven — will tell you exactly what she sees even if it's ugly.

Fractional CMO/CRO with 25+ years of experience who specialises in putting GTM foundations in place for B2B companies between £1M-£10M. Proprietary 28-day diagnostic sprint with 100% client retention. Track record includes 643% lead increase and pipeline velocity reduction from 200+ days to 56 days for a SaaS client, and £1M added to the bottom line for an events company. Expert across HubSpot, Clay, Apollo, Cognism, and the modern outbound stack. Operates across UK, US, and European markets.

A content strategist and conversion specialist with 15 years of B2B experience, including deep work in IT managed services and SaaS. Tripled homepage conversion rates, generated $40M in successful proposals, and built content programmes that contributed over $5M in measurable pipeline. Combines messaging strategy, CRO, and content into a single revenue-connected function.