Insights
GTM Insights & Analysis
Expert articles, analysis, and answers for B2B go-to-market leaders. Practical, direct, and grounded in commercial reality.
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How to Use Claude for B2B
Role-specific Project Instructions templates that turn Claude from a generic chatbot into a context-aware GTM partner. Each edition includes a step-by-step PDF guide and a ready-to-paste .txt template.
The Pulse: May 11, 2026
Energy costs surge amid Middle East conflict, US layoffs continue, but AI investment remains strong.
Today's Pulse covers soaring oil prices, widespread US layoffs, and China's rising factory inflation, contrasted with surging demand for AI hardware.
The Pulse: May 8, 2026
Oil prices are up following US-Iran clashes, while Cloudflare cuts 1,100 jobs due to an 'AI-first' pivot. Amazon opens its supply chain, and Ramp eyes a $40B valuation.
The Pulse: May 7, 2026
Today's Pulse reveals a market caught between geopolitical optimism and the harsh reality of rising operational costs. Businesses must focus on value and efficiency.
The Pulse: May 6, 2026
Today's Pulse reveals the dual nature of AI's impact: immense opportunity alongside growing regulatory scrutiny and ethical concerns. Companies are restructuring to adapt.
The Recursive Outcomes Loop Explained for Evolving GTM Goals
Discover why static GTM goals are failing and how the Recursive Outcomes Loop offers a dynamic, adaptive approach. Learn to evolve your strategy in real-time.
Making Data-Driven Decisions on Sales Rep Termination
Terminating a sales rep is a tough call. We're showing you how to move past gut feelings and make data-driven decisions that are fair and effective.
The Pulse: May 5, 2026
Today's Pulse covers volatile oil markets, massive AI investments, and automation trends impacting B2B operations. Understand how these shifts affect buyer behavior and GTM strategies.
The Pulse: May 4, 2026
Today's Pulse covers GameStop's $56B bid for eBay, persistent oil market volatility, and Anthropic's $1.5B AI venture, highlighting rapid shifts for B2B leaders.
The Pulse: May 1, 2026
Today's Pulse unpacks the tension between AI's promise and its price tag, the rise of buyer indecision, and geopolitical shifts impacting energy markets. Actionable insights for sales, marketing, and CS.
The Pulse: April 30, 2026
Geopolitical tensions drive oil prices to 2022 highs, impacting operational costs. Microsoft plans headcount reductions, signaling a focus on efficiency. Meanwhile, Google leads Big Tech's $725bn AI spending spree, highlighting a critical need for clear AI ROI. This edition helps B2B leaders align GTM strategies with economic realities and AI opportunities.
The Pulse: April 29, 2026
Today's Pulse unpacks a complex B2B landscape: JPMorgan warns of credit downturns, the UAE leaves OPEC, and AI's market perception shifts, all while Amazon integrates new OpenAI tools. Navigate these changes with actionable intelligence for sales, marketing, and CS.
Building an Anti-Fragile GTM for AI Disruption
AI is reshaping B2B GTM, creating both challenges and unprecedented opportunities. Discover how to build an anti-fragile GTM that thrives amidst this disruption.
Quantum Operations Pricing for Profitable B2B Growth
Profitable B2B growth demands more than just setting a price. It requires a quantum operations approach, where every part of your GTM is aligned to value.
The Pulse: April 28, 2026
Global markets are grappling with rising energy costs and complex regulatory hurdles. Meanwhile, AI ethics and strategic investments are shaping the future of B2B. Get actionable insights for your sales, marketing, and CS teams.
The Pulse: April 27, 2026
Today's Pulse covers Sun Pharma's $11.75B acquisition, Oracle's $16B data center, China's industrial surge, and AI security risks, offering actionable GTM insights.
Distinguishing Core Sales Skills from the Evolving Sales Experience
In an era of rapid technological change, it's easy to confuse the enduring core sales skills with the ever-changing sales experience. Understanding this distinction is crucial for revenue leaders building resilient teams.
The Pulse: April 24, 2026
Meta cuts 8,000 jobs to fund AI, oil prices climb past $105 amid Mideast tensions, and Warner Bros Discovery moves to merge with Paramount Skydance. Leaders must navigate economic volatility and rapid AI shifts.
A Clear B2B Sales Strategy Defines How You Win Deals
Many B2B companies mistake sales tactics for a comprehensive sales strategy. We define what a robust B2B sales strategy truly entails.
The Pulse: April 23, 2026
This Pulse edition examines rising geopolitical tensions impacting supply chains and cybersecurity, alongside the accelerating integration of AI into B2B workflows and buyer journeys. Actionable insights for sales, marketing, and CS leaders.
Unlocking Profitability with SKU Segmentation Pricing
We often see B2B companies struggle with profitability, not because of their core offerings, but due to undifferentiated pricing across their product catalog. Strategic SKU segmentation pricing can reveal immediate opportunities for revenue growth.