B2B Marketing Operations & Demand Generation Expert
A 25-year B2B marketing operations veteran who builds and rebuilds the marketing engine for companies. Deep expertise in equipment finance, health tech, and HR industries. Implements HubSpot, Salesforce, Marketo, and Pardot at admin level. Built an automated lead workflow that generated $1M+ in applications within 3 months. Opened a new market vertical for a $3M lift in first-year revenue. Trains sales organisations up to 100 reps. Direct, honest, and data-driven — will tell you exactly what they sees even if it's ugly.
I build or rebuild the marketing engine for companies. I come in, look at everything — how sales is using tools, how marketing is using tools, what's working, what's not — and then I make a recommendation and build. I don't shy away from the truth. I will tell you exactly what I see, even if it's ugly. I've been doing this for over 25 years across equipment finance, health tech, cybersecurity, HR, and SaaS. My hands are always in sales and marketing because the two teams need to work together to get there.
10+ years years experience
Regions: North America, UK, Europe