GTM Strategy & TAM Engineer

GTM Turnaround & Revenue Leak Diagnosis

North America, Europe

"This expert builds scalable operating systems, enabling teams to solve problems independently. They previously established a Sales Academy that produced over 35 annual promotions and remains active a decade later, and developed a sales playbook still in use five years on. Clients consistently report the enduring effectiveness of their systems, demonstrating true capability transfer. As a CRO/CSO-level commercial leader, this expert builds and scales B2B SaaS revenue engines globally. They specialize in turnarounds (e.g., reversing -23% to +22% YoY growth), GTM transformations (e.g., repositioning pricing, launching new products, achieving 20% QoQ ARR growth and increasing win rates from 28% to 45%), and zero-to-scale builds (e.g., growing a sales team from 7 to 120+ globally and revenue from $13M to $300M in four years). They bring operational rigor, hands-on deal execution, and cross-functional leadership, diagnosing issues, building solutions, and delivering measurable results within 30-90 days."

Fractional CRO & Sales Enablement

UK, Europe

"This expert brings 20+ years of B2B revenue leadership across SaaS, enterprise technology, and professional services. They are known for a structured, diagnostic approach to GTM problems — spending time understanding root causes before recommending what to fix. They have implemented Gap Selling and SPICED qualification frameworks at multiple companies, led post-acquisition sales team integrations, and scaled ARR in complex recognised-revenue environments. They work exclusively at C-level and use AI as a core part of how they deliver and scale their consulting work."

Revenue Strategist & GTM Advisor

Europe, UK

"This expert specializes in revenue strategy and GTM clarity for seed-to-Series A B2B companies, diagnosing misalignment across the full revenue engine, repositioning messaging, and creating strategic frameworks that make companies investable for their next capital round. They primarily assist Seed/Series-A companies (~£500k-£5 Mil ARR) struggling with Product Market Fit, new market expansion, and enterprise strategies, leveraging a unique background in finance alongside go-to-market leadership. This expert also advises leading early-stage VCs."