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B2B Outbound Sales Strategist & Process Designer

15–20 years experience·North America, UKSymbiotic.IO Vetted
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North AmericaUKGlobal / Remote

Superpower

"This expert is a B2B outbound sales strategist who builds profitable sales processes through a structured 10-month advisory programme. With 15 years as an operator — from IC to third-line sales leadership — she has built teams from scratch (0 to 300K MRR in 4 months with 24 reps), increased discovery-to-qualified-opportunity rates from 23% to 45% at a 50M-revenue SaaS company managing 5 acquisitions, and launched a startup from idea to 21 paying logos in 18 months as employee #1. Her sweet spot is B2B companies between 50-500M revenue going through significant market disruption: acquisitions, new product launches, or preparing for next funding rounds. She does not drag-and-drop playbooks — she teaches teams to build processes that serve their specific customers. USA Today bestselling author. MEDDIC Academy certified. Multiple Salesloft certifications. ZoomInfo partner since beta. 6x top 50 sales thought leader."

How I Work

Advisory retainerProject basedDone with you coaching

I work best when...

"This expert works best with B2B companies between 50M and 500M revenue going through a significant market disruption — acquiring companies, launching new products (where inbound alone cannot support the new product), or preparing for next funding round (Series C or D). The primary contact should be VP of Sales or CRO reporting to CEO/founder. Particularly strong fit for post-acquisition sales integration (unifying GTM processes across acquired companies), building structured outbound from scratch, and teaching account management teams to outbound for expansion revenue."

GTM Specialisms

Outbound Sales DevelopmentSales EnablementSales Strategy & ExecutionGTM Strategy & PlanningExpansion Revenue & UpsellPost-Acquisition Sales Integration

Funnel Stage Strengths

Self-assessed expertise across the buyer journey (1-5 scale)

Top of Funnel4/5
Middle of Funnel5/5
Bottom of Funnel5/5
Adoption3/5
Expansion4/5

Technology Expertise

Salesloftexpert
ZoomInfoexpert
Attentionexpert
HubSpotproficient
Salesforceproficient
Gongproficient
Clariproficient
Outreachproficient
Apollofamiliar
Google Workspaceexpert

Industry Experience

Sectors this expert has delivered GTM work in

B2B SaaSCybersecurityEvents and PublishingEnergy & ResourcesProfessional ServicesHealthTech

Frequently Asked Questions

Q.What does this expert specialise in?
This expert specialises in Outbound Sales Development, Sales Enablement, Sales Strategy & Execution, GTM Strategy & Planning, Expansion Revenue & Upsell, Post-Acquisition Sales Integration. They operate as a b2b outbound sales strategist & process designer with 15–20 years experience in B2B go-to-market strategy.
Q.Which regions does this expert cover?
This expert operates across North America, UK, Global / Remote. They can support companies in these regions with go-to-market strategy, execution, and optimisation.
Q.What technology platforms does this expert work with?
This expert has expertise in Salesloft, ZoomInfo, Attention, HubSpot, Salesforce, Gong, Clari, Outreach, Apollo, Google Workspace. Their technology proficiency enables them to support CRM implementation, marketing automation, and revenue operations across these platforms.
Q.What industries has this expert worked in?
This expert has experience across B2B SaaS, Cybersecurity, Events and Publishing, Energy & Resources, Professional Services, HealthTech. This cross-industry experience allows them to bring proven GTM patterns to companies in these sectors.
Q.What makes this expert unique?
This expert is a B2B outbound sales strategist who builds profitable sales processes through a structured 10-month advisory programme. With 15 years as an operator — from IC to third-line sales leadership — she has built teams from scratch (0 to 300K MRR in 4 months with 24 reps), increased discovery-to-qualified-opportunity rates from 23% to 45% at a 50M-revenue SaaS company managing 5 acquisitions, and launched a startup from idea to 21 paying logos in 18 months as employee #1. Her sweet spot is B2B companies between 50-500M revenue going through significant market disruption: acquisitions, new product launches, or preparing for next funding rounds. She does not drag-and-drop playbooks — she teaches teams to build processes that serve their specific customers. USA Today bestselling author. MEDDIC Academy certified. Multiple Salesloft certifications. ZoomInfo partner since beta. 6x top 50 sales thought leader.
Q.How do I engage this expert through Symbiotic.io?
Submit an enquiry through the form on this page. Provide your name, corporate email, and a brief description of your GTM challenge. The Symbiotic.io team will review your enquiry and facilitate an introduction.

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