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Cross-Functional Revenue Operations & GTM Infrastructure Specialist

15+ years across revenue operations, CRM architecture, and cross-functional GTM leadership experience·North America, United KingdomSymbiotic.IO Vetted
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North AmericaUnited KingdomEMEAAfrica

Superpower

"This expert is a cross-functional revenue operations builder who thrives in the messy middle - where the problem spans multiple departments and no one else wants to touch it. With 15 years across sales, RevOps leadership, and VC portfolio operations (embedded in ~18 companies), he builds scalable GTM infrastructure for B2B SaaS companies ($10M-$50M) that have outgrown their band-aids. Three Salesforce certifications. Track record includes post-acquisition CRM consolidation for thousands of salespeople, a 9-month upmarket shift that generated early pipeline, and building a GTM centre of excellence for a VC firm. His approach: assess maturity (skateboard to Ferrari), find low-hanging fruit that is not a band-aid, then build for scale."

How I Work

Fractional/EmbeddedProject basedAdvisory retainer

I work best when...

"This expert works best with B2B SaaS companies between $10M and $50M revenue, 50-200 employees, Series B to Series D. Particularly strong fit when the company has built on band-aids for too long, the Jenga blocks are stacking up, and the problem spans multiple departments. Ideal when finance, marketing, sales, and CS all have a stake in the project. Also strong for companies moving upmarket, post-acquisition integration, or needing international expansion infrastructure."

GTM Specialisms

Revenue Operations InfrastructureCRM Implementation & MigrationForecasting & Pipeline ManagementCross-Functional GTM BuildMarket Expansion StrategySales Process DesignCustomer Health ScoringDeal Desk & Pricing

Funnel Stage Strengths

Self-assessed expertise across the buyer journey (1-5 scale)

Adoption4/5
Experience3/5
Expansion4/5
Referral1/5

Technology Expertise

SalesforceFamiliar
HubSpotFamiliar
Microsoft Dynamics CRMFamiliar
GainsightFamiliar
ClariFamiliar
DemandbaseFamiliar
6senseFamiliar
OutreachFamiliar
SalesLoftFamiliar
AvisoFamiliar
PendoFamiliar
DatadogFamiliar
ShowPadFamiliar

Industry Experience

Sectors this expert has delivered GTM work in

B2B SaaSMarketplacesHealthcare / Health TechFintech / PaymentsEdTech

Free Resource

Claude for B2B: Project Instructions Templates

This expert uses Claude in their GTM work. Get free templates to set up Claude Projects for sales, marketing, RevOps, and leadership.

Read the guide →

Frequently Asked Questions

Q.What does this expert specialise in?
This expert specialises in Revenue Operations Infrastructure, CRM Implementation & Migration, Forecasting & Pipeline Management, Cross-Functional GTM Build, Market Expansion Strategy, Sales Process Design, Customer Health Scoring, Deal Desk & Pricing. They operate as a cross-functional revenue operations & gtm infrastructure specialist with 15+ years across revenue operations, CRM architecture, and cross-functional GTM leadership experience in B2B go-to-market strategy.
Q.Which regions does this expert cover?
This expert operates across North America, United Kingdom, EMEA, Africa. They can support companies in these regions with go-to-market strategy, execution, and optimisation.
Q.What technology platforms does this expert work with?
This expert has expertise in Salesforce, HubSpot, Microsoft Dynamics CRM, Gainsight, Clari, Demandbase, 6sense, Outreach, SalesLoft, Aviso, Pendo, Datadog, ShowPad. Their technology proficiency enables them to support CRM implementation, marketing automation, and revenue operations across these platforms.
Q.What industries has this expert worked in?
This expert has experience across B2B SaaS, Marketplaces, Healthcare / Health Tech, Fintech / Payments, EdTech. This cross-industry experience allows them to bring proven GTM patterns to companies in these sectors.
Q.What makes this expert unique?
This expert is a cross-functional revenue operations builder who thrives in the messy middle - where the problem spans multiple departments and no one else wants to touch it. With 15 years across sales, RevOps leadership, and VC portfolio operations (embedded in ~18 companies), he builds scalable GTM infrastructure for B2B SaaS companies ($10M-$50M) that have outgrown their band-aids. Three Salesforce certifications. Track record includes post-acquisition CRM consolidation for thousands of salespeople, a 9-month upmarket shift that generated early pipeline, and building a GTM centre of excellence for a VC firm. His approach: assess maturity (skateboard to Ferrari), find low-hanging fruit that is not a band-aid, then build for scale.
Q.How do I engage this expert through Symbiotic.io?
Submit an enquiry through the form on this page. Provide your name, corporate email, and a brief description of your GTM challenge. The Symbiotic.io team will review your enquiry and facilitate an introduction.

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