Insights
GTM Insights & Analysis
Expert articles, analysis, and answers for B2B go-to-market leaders. Practical, direct, and grounded in commercial reality.
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How to Use Claude for B2B
Role-specific Project Instructions templates that turn Claude from a generic chatbot into a context-aware GTM partner. Each edition includes a step-by-step PDF guide and a ready-to-paste .txt template.
The Pulse: May 15, 2026
Stagflation warnings, oil shocks, and AI-driven corporate restructuring define today's B2B landscape.
Today's Pulse covers stagflation warnings, plunging oil stockpiles, and major corporations like Cisco restructuring their workforce to fund aggressive AI investments.
The Pulse: May 14, 2026
Wholesale prices hit a four-year high, global oil supply is set to plunge, and tech giants are restructuring for AI. Buyers are prioritizing cost savings and efficiency.
The Pulse: May 13, 2026
Inflation is surging, AI is reshaping workforces, and tech giants face off in court. B2B teams must adapt to rising costs and rapid change. Read today's Pulse.
The Pulse: May 12, 2026
This Pulse explores how rising oil prices and AI-driven workforce transformations are impacting B2B operations, alongside intensified AI competition and growing regulatory scrutiny.
Earning Sales Conversations in a Noisy Market
Securing meaningful sales conversations today demands a new approach. We explore how to cut through the noise by truly understanding and engaging prospects.
Building a B2B Sales Strategy Aligned with Business Goals
A B2B sales strategy isn't just about hitting quotas; it's about driving the entire business forward. We explore how to align sales efforts directly with overarching business goals.
Building a Cohesive Sales Strategy Framework
A sales strategy framework should always be an extension of your GTM. We explore how to build that connection for better revenue outcomes.
The Pulse: May 11, 2026
Today's Pulse covers soaring oil prices, widespread US layoffs, and China's rising factory inflation, contrasted with surging demand for AI hardware.
The Pulse: May 8, 2026
Oil prices are up following US-Iran clashes, while Cloudflare cuts 1,100 jobs due to an 'AI-first' pivot. Amazon opens its supply chain, and Ramp eyes a $40B valuation.
The Pulse: May 7, 2026
Today's Pulse reveals a market caught between geopolitical optimism and the harsh reality of rising operational costs. Businesses must focus on value and efficiency.
The Pulse: May 6, 2026
Today's Pulse reveals the dual nature of AI's impact: immense opportunity alongside growing regulatory scrutiny and ethical concerns. Companies are restructuring to adapt.
The Recursive Outcomes Loop Explained for Evolving GTM Goals
Discover why static GTM goals are failing and how the Recursive Outcomes Loop offers a dynamic, adaptive approach. Learn to evolve your strategy in real-time.
Making Data-Driven Decisions on Sales Rep Termination
Terminating a sales rep is a tough call. We're showing you how to move past gut feelings and make data-driven decisions that are fair and effective.
The Pulse: May 5, 2026
Today's Pulse covers volatile oil markets, massive AI investments, and automation trends impacting B2B operations. Understand how these shifts affect buyer behavior and GTM strategies.
The Pulse: May 4, 2026
Today's Pulse covers GameStop's $56B bid for eBay, persistent oil market volatility, and Anthropic's $1.5B AI venture, highlighting rapid shifts for B2B leaders.
The Pulse: May 1, 2026
Today's Pulse unpacks the tension between AI's promise and its price tag, the rise of buyer indecision, and geopolitical shifts impacting energy markets. Actionable insights for sales, marketing, and CS.
The Pulse: April 30, 2026
Geopolitical tensions drive oil prices to 2022 highs, impacting operational costs. Microsoft plans headcount reductions, signaling a focus on efficiency. Meanwhile, Google leads Big Tech's $725bn AI spending spree, highlighting a critical need for clear AI ROI. This edition helps B2B leaders align GTM strategies with economic realities and AI opportunities.
The Pulse: April 29, 2026
Today's Pulse unpacks a complex B2B landscape: JPMorgan warns of credit downturns, the UAE leaves OPEC, and AI's market perception shifts, all while Amazon integrates new OpenAI tools. Navigate these changes with actionable intelligence for sales, marketing, and CS.
Building an Anti-Fragile GTM for AI Disruption
AI is reshaping B2B GTM, creating both challenges and unprecedented opportunities. Discover how to build an anti-fragile GTM that thrives amidst this disruption.
Quantum Operations Pricing for Profitable B2B Growth
Profitable B2B growth demands more than just setting a price. It requires a quantum operations approach, where every part of your GTM is aligned to value.