Voice of Customer (VoC) Experts

Vetted VoC experts who help B2B companies build structured customer feedback programmes that inform product and GTM decisions.

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FC
Fractional CMO & Content Strategist·15 years

A content strategist and conversion specialist with 15 years of B2B experience, including deep work in IT managed services and SaaS. Tripled homepage conversion rates, generated $40M in successful proposals, and built content programmes that contributed over $5M in measurable pipeline. Combines messaging strategy, CRO, and content into a single revenue-connected function.

Related specialisms

Content & Thought Leadership (1)Content Marketing & SEO (1)ICP & Personas (1)Value Proposition Creation (1)Messaging Strategy (1)Website Conversion Rate Optimisation (CRO) (1)Account-Based Marketing (ABM) (1)Buyer Journey Mapping (1)

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