Fractional Sales Leader / Outbound & BDR Specialist·18 years
This expert diagnoses and fixes broken B2B sales motions with 18 years of hands-on leadership across cybersecurity, DevTools, and enterprise SaaS. They have rebuilt outbound programmes that took reply rates from 0.25% to 5%, restructured sales development functions to deliver 42% revenue growth without adding headcount, and coached AE teams from 20% to 70% quota attainment.
They specialise in BDR/SDR programme design, outbound sales process optimisation, and AE pipeline management for Series A to Series C technology companies. They have built and led sales teams across 29 countries and are known for embedding inside the team to deliver results rather than advising from the sidelines. Their approach starts with a structured diagnostic to identify root causes before proposing solutions.