B2B Outbound Sales Strategist & Process Designer·15–20 years
This expert is a B2B outbound sales strategist who builds profitable sales processes through a structured 10-month advisory programme. With 15 years as an operator — from IC to third-line sales leadership — she has built teams from scratch (0 to 300K MRR in 4 months with 24 reps), increased discovery-to-qualified-opportunity rates from 23% to 45% at a 50M-revenue SaaS company managing 5 acquisitions, and launched a startup from idea to 21 paying logos in 18 months as employee #1. Her sweet spot is B2B companies between 50-500M revenue going through significant market disruption: acquisitions, new product launches, or preparing for next funding rounds. She does not drag-and-drop playbooks — she teaches teams to build processes that serve their specific customers. USA Today bestselling author. MEDDIC Academy certified. Multiple Salesloft certifications. ZoomInfo partner since beta. 6x top 50 sales thought leader.