Fractional CMO & B2B Financial Services Marketing Strategist·10+ years
This expert is a senior B2B marketing strategist with 25+ years in institutional financial services. His background spans global custody operations across 23 European locations, asset management across EMEA/APAC/LatAm, and fintech startups. He operates at the intersection of marketing strategy and commercial outcomes - building account-based programmes for institutional buyers, creating market intelligence systems that track the top 10 accounts per segment, and developing value propositions that quantify the cost of inaction. Currently works as fractional CMO for fintech startups where he builds GTM from zero on constrained budgets. Known for strategic depth over tactical volume - he finds the single narrative thread that resonates with institutional buyers and uses it relentlessly. Fellow of the Chartered Institute of Marketing.