Fractional Content Strategist / B2B Thought Leadership·5–10 years
This expert specialises in building research-driven thought leadership and content strategy for early-stage B2B technology companies. They have written the same annual benchmarks report for a recruiting tech company for 8 consecutive years, with the latest edition outperforming the prior year's total downloads in its first month alone. For a hardware-as-a-service client, their 2+ year SEO content strategy achieved first-page Google rankings across virtually all category-relevant queries, generating earlier-stage prospect conversations.
They build full content campaigns around cornerstone assets rather than producing isolated pieces. Their work regularly extends beyond content execution into strategic influence, having shifted a collaboration software company's entire messaging framework from productivity positioning to a differentiated category. They are one of approximately 40 invited champions for a leading AI workflow automation platform, and they have built custom AI-powered content production workflows that scale output without sacrificing quality. Sales teams at multiple client companies have directly credited their enablement content with improving deal progression.